Your brand identity is more than a logo. It’s the full system of visuals, voice, structure, and tone that defines how your business shows up in the world. It's how you look, how you sound, and how you're remembered.

A key part of that identity is your graphic profile—the practical guide to how your brand is used across digital and physical touchpoints. Logos, colors, typography, templates, messaging—it’s all there. And when your company grows, this becomes essential.

The problem? Too many brand identities still live in outdated PDFs, scattered folders, or email chains. That creates confusion, inconsistency, and a lot of back-and-forth just to get the basics right.

Our solution: Put it online.

 One single source of truth. Easy to access, easy to update, and always on-brand.

Here’s what that looks like in action:

 Check out VO2’s live brand portal hosted at brand.vo2cap.se.

And here’s why your brand identity deserves the same treatment.

1. Your Brand, Accessible Anywhere

An online brand identity gives your team—and anyone you choose—instant access to the latest assets and guidelines. No version mismatches. No digging through inboxes.

Your design team in Stockholm and your sales partner in Sydney both get what they need, when they need it. Instantly.

2. Built for Teams, Internal and External

Good branding doesn’t stop at the marketing team.

 It reaches product, HR, support, sales, agencies, freelancers—and beyond. With an online brand identity, everyone has access to the same standards and resources. Public or private, you decide who gets in.

No more giant attachments. No more questions about “which logo to use.”

3. Updates Happen in Real Time

Your brand isn’t static. It grows, evolves, refines.

 When your identity lives online, you don’t need to re-export and re-send a 50-page PDF every time something changes. You just make the update. It’s live.

That means fewer mistakes, better alignment, and more time to focus on moving the brand forward—not fixing inconsistencies.

4. Scales With Your Business

Start with the basics—your graphic profile: colors, fonts, logos.

 Then grow it into a full brand identity hub, with content guidelines, tone of voice, campaign examples, social templates, icon sets—whatever your teams need.

It becomes your brand’s operating system, not just a document.

5. Link Directly to What Matters

From your online profile, you can point directly to approved files—logos, typefaces, imagery, design templates. No hunting through folders or sending WeTransfer links.

Just clean, clear access to the right version, every time.

Stormfors: Brand Identity, Built In

At Stormfors, we believe your brand identity deserves to be useful, not just beautiful. That’s why every website we create comes with a fully styled, responsive, easy-to-maintain online graphic profile, hosted on a subdomain like brand.yourcompany.com.

It’s one of the most appreciated parts of our deliverables—because it keeps your brand consistent, accessible, and ready to scale.

Want to future-proof your brand identity—and actually make it work for your teams?

 Let’s talk. We’ll help you make it real, relevant, and ready for what’s next.