A fresh identity for the future of digital healthcare
Collabodoc builds essential digital tools for healthcare professionals. We worked in close partnership to create a fresh, modern visual identity and component library, providing their team with a powerful and consistent brand for future growth.
The challenge
The main opportunity was to create a new identity just as Collabodoc was launching a new product and expanding into the municipal market. The new design needed to be energetic and distinct, helping them stand out. At the same time, it had to be intuitive, simple, and incredibly user-friendly for all healthcare professionals, ensuring a smooth and positive experience for everyone.
The solution
We began with a collaborative discovery workshop to get everyone on the same page and set the direction for the design. We listened to their story and their vision for the future. We found that they valued key parts of their brand, like the core logo and their signature blue and yellow colors, which we built upon. We agreed on a process with frequent check-ins, sharing work openly. From these insights, we developed a new, expanded graphic profile. This wasn't just a manual; we translated the identity into a practical component library in Figma, complete with buttons, links, and navigation elements to ensure the new design is applied beautifully and consistently everywhere.
Result and thoughts
The result is a modern, cohesive visual identity that the Collabodoc team can be truly proud of. The new profile and component library provide a solid foundation for future growth, making it easier to maintain the brand and ensuring their apps look sharp for important sales demos and marketing efforts. Most importantly, the new design is ready to support their strategic push into the municipal market, giving them a fresh face as they introduce their products to hundreds of new potential clients. This project was a perfect example of a true partnership, balancing an internal vision for quality with a deep respect for the end-user to create something both simple and "magical".
About Collabodoc
Collabodoc is a Swedish e-health company that digitizes healthcare. They develop smart, collaborative tools, such as their Rondstöd product, that simplify everyday life for healthcare professionals and improve communication between different care providers.
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