Crosskey

Simplifying Strategic Branding and Digital Marketing

How Crosskey Attracted Top Talent with Strategic Messaging and Digital Media Assets for Banking Solutions

project overview

Client:

Crosskey

Industry:

Fintech

Consultancy

Key focus:

Web, Apps & No-code

Branding & Design

UX & UI

Growth Strategy

Brief: Stormfors has partnered with Crosskey over several years to enhance their digital presence, employer branding, and marketing strategies. Our work includes building multiple websites, creating brand guidelines, and running marketing campaigns to attract top talent to both Åland and Crosskey, one of the largest tech employer in Åland.

client results

Working with Stormfors, no matter what types of projects, has been a great experience. Regardless of the project's size or complexity, they consistently demonstrate professionalism and creativity, always going the extra mile to ensure superb results.

Malin Ullinder

Marketing Manager, Account Manager

The Challenge

Crosskey needed a way to clearly communicate its diverse banking solutions while strengthening its appeal to top talent, especially as one of Åland’s largest tech employers. They sought a cohesive digital strategy that would simplify their offerings and emphasize a balanced work-life culture to potential recruits.

Our Approach

We developed a strategic messaging framework that simplified Crosskey’s fintech offerings, while simultaneously building a strong employer brand. This included creating flexible digital assets, such as promotional videos, copy templates, and visuals for social platforms like LinkedIn and Meta. Over the years, we delivered brand guidelines, designed websites, and managed marketing campaigns that aligned with their evolving needs.

The Solution

Stormfors delivered multiple user-friendly websites, adaptable media assets, and consistent messaging for Crosskey’s digital campaigns. Our work also included comprehensive brand guidelines and marketing strategies, enabling Crosskey to maintain brand cohesion while promoting their expertise and work-life balance to attract talent. Our SEO efforts improved online visibility, supporting long-term growth.

The Results

Through our collaboration, improved their presence in both recruitment and banking sectors. The adaptable media templates and streamlined messaging allowed for ongoing flexibility in digital campaigns, while the enhanced brand identity and improved search visibility bolstered their employer brand.

Crosskey in summary

Crosskey is a leading fintech company based in Åland, providing innovative banking and payment solutions across the Nordic region. As one of Åland’s largest tech employer,, Crosskey combines deep financial expertise with cutting-edge technology to serve banks and financial institutions while continuing to attract top talent through its strong employer brand.