From Erqole to Miramis: A refined digital presence for a reimagined luxury brand
Stormfors was brought on to lead the full digital execution — from scoping to launch — in close collaboration with Qarlbo and their creative team.
Our Approach
With an accelerated timeline and a premium vision, we built a framework for quick decision-making while safeguarding the creative integrity of the brand.We developed a site that favoured immersive storytelling, allowing the brand’s core pillars — design, sustainability, locality, and emotional connection — to take centre stage. Our team worked iteratively, with ongoing QA and rapid content adjustments, to ensure the launch date was met without compromise. This was a project where creative ambition met technical precision.
The Solution
The finished website introduces Miramis with clarity and confidence. Its modern, editorial layout evokes timeless luxury, while soft transitions and thoughtful pacing - considered hospitality experience the brand represents. The site elevates the brand’s positioning and delivers a user journey that’s both aspirational and intuitive.
From seamless mobile responsiveness to the ability to grow with new properties, the site is designed to evolve — just like the brand itself. Delivered on time, within budget, and to a premium standard, the project exemplifies what happens when strategy, design, and execution align.
.avif)
.avif)
