One partnership, house of brands: Our journey with Qarlbo

Qarlbo is a family-owned investment company with a growing portfolio of diverse brands. They needed a digital partner to help unify their many initiatives under one clear and elegant digital presence. We’re proud to be that partner, working closely with their team to build a modern website for the parent company and a scalable system for their entire family of businesses. The result is a strong, long-term partnership built on trust and a shared vision.

The brief

Our conversation with Qarlbo began with a clear goal: they needed to refresh their brand identity and build a modern website. As a growing investment company, their portfolio was expanding, and they needed a single, credible platform to tell their story. The initial brief was for the main Qarlbo site, but the shared goal was always bigger: to find a stable and effective way to support all the exciting companies within their group.

The challenge

The main challenge was one of clarity and unity. Qarlbo’s investments are diverse, spanning hospitality, property, and biodiversity. With many different stakeholders and unique business needs, they needed to find a single, coherent narrative. The task was to design a central website that could evolve with their business, while also creating a system that could support their many portfolio companies with the same level of quality and care.

The solution

We started by focusing on alignment, working closely with their team to map out a clear story. Together, we designed a minimal and confident aesthetic that balances structured storytelling with a clean, modern feel. This new design language became the foundation for the main Qarlbo website, giving their purpose and portfolio equal space. We built the site in Webflow, a flexible platform that Qarlbo’s team appreciates. This technical choice, combined with our adaptable design "blueprints," created a shared system for success. It allows us to efficiently roll out new sites for their other brands, all through the same consistent and elevated lens.

Result and thoughts

The result is a digital platform that gives Qarlbo the tools to communicate effectively with investors, partners, and the public. More than that, it’s a truly efficient and long-term partnership. We’re able to plan roadmaps together, rolling out new brands and updating digital experiences across the group in a smooth, collaborative way. The new site reflects Qarlbo's role as a values-driven force for sustainable, long-term impact. We are incredibly proud of the trust we’ve built with the Qarlbo team. It’s an honor to work on such a broad vision, and we’re excited for what we’ll create next.

About Qarlbo

Qarlbo is a family-owned, global investment company based in Sweden. Guided by a mission to create sustainable impact over generations, they invest in future-focused businesses. Their diverse portfolio includes companies in energy, biodiversity, property, and entertainment.