Will an AI generated website ever be the right choice for you?
It’s easy to see why the promise of AI-powered solutions sounds so good. The buzz is everywhere, and let’s be honest, who doesn’t love a shortcut? But when it comes to building a website that truly represents your brand, the choice between a quick AI-generated fix and a human-crafted solution is more than just a matter of price. It’s about building something manageable, something that can evolve alongside your business—not just a static blueprint.
Imagine asking an AI to design your dream kitchen. You’d get something functional and clean, with a sensible layout and neutral colors. It would work just fine. But would it feel like your kitchen? Would it have the nook for your grandmother’s cookbooks or the perfect spot for your morning coffee mug? Probably not.
The same principle applies to your website. When anyone utilizes AI to build a site, the result is often generic, predictable, and missing the unique personality that makes your brand stand out. It does the job, but it won’t spark curiosity, inspire exploration, or leave a lasting impression.
The "race to the bottom" problem
The rise of AI has created a new challenge: a “race to the bottom” where the lowest price often wins, regardless of quality. The argument goes: “Why pay a team of experts when a bot can do it for a fraction of the cost?”
The answer is simple: Because a bot can’t be a reliable partner. It won’t ask the right questions to understand your core values, your audience’s pain points, or your long-term goals. It can’t evolve with unexpected changes or offer creative solutions to unique problems. It’s a valuable tool, but not a partner.
And while we love our tools, we know the best results come from the hand that wields them. Our expertise isn’t just technology and design—it’s in the conversation, the strategy, the creative problem-solving, and the deep understanding of what makes your business tick.
Never underestimate the power of a human-first led approach
This isn't an "AI vs. humans" debate, we use AI all the time, there's no denying it's usefulness. We just don't let it drive the bus. Our approach is to use AI as a smart assistant, not the main architect.
This brings us to a common point of confusion: the choice between a powerful, CMS-driven, visual development platform like Webflow and the traditional custom code, AI-generated site.
Webflow is a robust, out-of-the-box platform. It's a powerful tool that allows us to build incredible, custom-designed sites without limitations. It's also a platform that you, the client, can manage yourself. We hand you the keys, and you can change the paint color, swap out the tires, or add a new accessory without calling the mechanic for every little tweak. This gives you the freedom and flexibility to maintain and grow your site on your own terms.
We use our expertise, and yes, even AI tools, to build a powerful Webflow site that's perfectly tailored to your needs. This allows us to focus on the strategic, creative, and human elements of the project. We ask the hard questions, we dig into your brand's DNA, and we build a site that's not just functional but also future-proof. We're building a home, not just a house.
Some final thoughts
The allure of a cheap, fast, AI-generated website is real. But it's a short-term solution to a long-term problem. Your business is a living, breathing entity, and your website should be, too. It should reflect your values, connect with your audience, and adapt as you grow.
