HERRMANS® one of Europe's largest leading companies for development in the bicycle industry.

Based on the updated brand guidelines, Stormfors developed a new web design and user experience aimed at Herrman's partners and resellers. We rebuilt the website from the ground up in close collaboration with Herrman's marketing team. All components became dynamic and a lot of attention was paid to the mobile experience. Together with Herrman's internal IT team, we integrated ERP and product inventory systems directly into the web. Which reduces redundant content and saves a lot of time while all facts, figures, images, datasheets, product translations, etc. in the central systems are reflected and automatically updated on the website's product inventory. We built several layers of keyword optimization and features like Google's FAQ integration. This ranks Herrmans in the organic Google searches as you enter frequently asked questions in the bicycle OEM industry.